A spot for Music channel Max, based on the tagline "where music lives". Hundreds of music videos were viewed, finding footage which was fit to rotoscope, and would also fit into a story. A challenging process considering the different qualities of footage spanning from the 80's,90's and 00's. Click through the stills to see the original footage.
D.p: Denson Baker. Max won a gold world Promax BDO  award, for Best network brand spot. 

Play film - Roto